When you’re a cellular recreation developer you already know all about Highlight, the main cellular promoting platform. You most likely depend on it to carry customers to your video games of their droves.
Properly learn on, as a result of modifications are afoot.
Firstly, it’s not referred to as Highlight any extra. Any further you’ll be coping with Gamelight, following a significant rebrand.
Gamelight is rising quickly, including new options and instruments on a regular basis, so we thought this might be an excellent second to be sure to’re on top of things.
For the uninitiated, Gamelight was Initially launched by Germany-based cellular recreation developer and writer LOUD Ventures, an organization whose earlier titles have reached the highest 10 highest-grossing and free app rankings in additional than 30 international locations.
These international locations embrace main markets just like the US, the UK, Germany, and France.
So how does it work?
In response to Gamelight co-founder Günay, “Gamelight’s algorithm analyzes customers’ playtime, engagement, competitor recreation utilization and demographics knowledge to establish customers with the best likeliness of long-term engagement on our companions’ video games.”
Fellow co-founder Florian provides, “We now have unique entry to the stated knowledge factors, whichplaces us in a transparent benefit over different UA sources which can be merely related to 3rd social gathering apps.”
Gamelight additionally makes use of a singular rewarded playtime system, which sees gamers incomes factors based mostly on how lengthy they play for. Successfully a loyalty program, this method has confirmed enormously efficient at creating a loyal playerbase.
The platform targets options like age, gender, competitor video games, and lookalikes to supply bespoke suggestions to every participant individually, whereas on the identical time optimizing advert campaigns for the very best ROAS and Retention Charge.
In actual fact, Gamelight boasts a 100% advertiser retention fee, with zero churn.
All of this performance is accessible by way of an intuitive dashboard, at the moment being utilized by among the largest cellular recreation publishers on the earth.
This highly effective software offers advertisers complete management over their UA campaigns and concentrating on preferences, whereas additionally offering huge datasets to assist them make their subsequent strikes.
You possibly can learn extra concerning the Gamelight dashboard and its distinctive options HERE.
To speak to considered one of Gamelight’s cellular recreation advertising specialists, write to [email protected]